Video has undoubtedly become a marketer's favorite when it comes to online content. In fact, according to my company's research, 78% of the marketers we surveyed believe that video has helped them get new customers. Another company found that including a video on a landing page can increase conversions by 80%.
We are much more impressed by university videos on Facebook than browsing through the university’s
website. In fact, according to Hubspot, 72% of the global audience prefers to learn about a product or a service through videos.
In today’s fast-paced world,
digital marketing videos can be a great way to broadcast the value, relevance and flexibility of a product or a service to the audience. With online learning gaining traction within academia, online learning platforms and universities across the world are recognizing the power of video-marketing to promote their brands.
According to Statista, in 2018:
According to Nielsen:
According to a Google-commissioned Nielsen Study
How will people view and share Video in 2022?
In 5 years, this is how video consumption will change
Mobile Video Marketing
Video personalization is another trend to look out for. A simple way to understand the concept is to imagine receiving an email from a brand that contains a video that was seemingly made just for you. It likely would make you feel special and pique your interest in the message.
This trend may sound impractical; however, in the recent past, we have seen new technologies emerge that are making this possible. And therefore, it won't be surprising to see brands starting to use personalization in video moving forward.
Benefits of employing video marketing
As one of the fastest-growing forms of marketing, video marketing can bring in great dividends in the field of online learning. There are many benefits of employing this marketing approach for your online education brand.
A recent report by Hubspot shows that videos can promote brand recall. Over 80% of viewers can recall your brand if they have seen your brand video in the last 30 days. Videos are visual and auditory — hence, it is easier for your target audience to remember the content in your video than an article on your website. Videos or YouTube marketing promotes brand recall, which can translate to more leads.
Video marketing can also boost your website’s SEO with potential leads, investors or clients visiting your website to check you out before making a final decision. Therefore, good quality and relevant video content on your website can improve your website’s visibility.
Conclusion:
Many online trends seem to have a limited shelf life. One thing that I don't expect to change, though, is the popularity of video with consumers. As long as you continue to experiment, adapt and optimize, there's a good chance you'll stay ahead of the curve when it comes to using video marketing to build a stronger brand.
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