How to Use Instagram Reels for Business

What Are Instagram Reels?

Instagram Reels is an in-app creation tool that works a lot like TikTok.

You can create short videos, match them up to music or other audio, and share them on Instagram's social media platform.

Reels is a bit different from TikTok because the content you create on Instagram Reels appears in your Instagram feed, your profile page, and on the Explore page.

So, how can you use Reels in your business?

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Identify your audience

Understanding Instagram's demographics can help you establish your Reels strategy. As of 2022, the platform skews toward millennial and Gen Z users, with an even split of both male- and female-identified users. However, Gen X males (55-64 years old) have become the fastest-growing segment on the app. Additionally, the country with the largest user base on the platform is India, followed by the United States.

Once you've identified your audience, you can now move on to developing content that will resonate with them.

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Create Authentic Content

To appeal to your target audience, find a balance between looking like a professionally curated video and coming across as an ad.

Authentic content is the key to engagement that draws users to platforms like Instagram in the first place.

While relaying your message and targeting potential buyers is important, creating interest in your product and building a following is also worthwhile.

Consider highlighting customer and employee experiences in these short videos.

Shoppers are more conscious than ever about the brands they support.

Highlighting your commitment to sustainability, social justice, and the environment can increase customer loyalty.

Social media helps tell potential customers who the brand is versus what it can offer.

Creating relatability is also key to effective reels.

Consider this reel from Hasbro that highlights children opening a new toy.

A short video shows the unboxing, followed by a montage of clips of the children enjoying the product.

Paired with a tagline and CTA for parents, this is an effective ad that doesn't feel like a commercial.

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It feels more like a PSA.

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Besides authentic content from product users, behind-the-scenes reels are also popular.

People naturally gravitate toward videos that offer exclusive looks at content that the average customer doesn't see.

Puma offers access to the Puma Vault in its reels, which uncovers products that haven't been seen before.

These video clips rolled out in segments, create interest, offer a look at a handful of products, and garner close to 23,000 views.

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Share Educational Content

Educational Reels can be about your products.Teach the audience about products in your section. Tell them of specifications to look out for when purchasing products like yours. Giving tips on using these products will increase their popularity. This will cause the number of potential customers to heighten.

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Content can be created ahead of time

Like to batch your content? Instagram Reels is a great tool for you!

It allows you to create and save drafts of Reels to publish at a later date. You still have to remember to publish, but it's there when you're ready.

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Repurpose your best content

If you're looking for content inspiration, make sure to check out the best performing content from your other marketing channels. Dig into your content arsenal by checking your website, blogs, YouTube, Instagram, and Facebook accounts to identify content that gained the highest engagement.

Repurpose this content by turning it into an Instagram Reel. For instance, if you have a 3-minute video on YouTube that got many views and likes, figure out how you can condense the essence of that message into a 30-second Reel.

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Add any finishing touches.

Once you've finished recording, select preview to add the finishing touches you'd see in Instagram Stories: stickers, text, drawing, and additional filters. You can also make audio adjustments here, including adding music, voiceovers, and sound effects, as well as adjusting the volume balance of each.

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Get started with Instagram Reels for your business

Instagram Reels give you another format to engage with your audience on Instagram–and potentially increase your reach. Determine whether Instagram Reels is right for your business, and then use our tips to create some posts for your brand. With the uncertainty of TikTok's future hanging in the balance, Instagram Reels just might be a great opportunity for your business to take advantage of right now.

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