Importance of Optimizing Your Website
What is Website Optimization?
Website optimization is the bedrock of building a strong online presence. Technically, it is controlled experimentation to improve your website performance in Search Engine Results Pages (SERPs), customer experience (CX) and overall customer satisfaction (CSAT).
An organized way of getting started with complete website optimization is by planning how much attention these areas of your website need:
Search Engine Optimization (SEO)
Content (Copywriting & Visual)
Data Analytics (Visitor Behaviour)
User Experience (Frontend Design)
Website Performance (Backend Processes)
Conversion Rate Optimization ( CRO Not just your desktop website, you should optimize your mobile website at the earliest too, because Statista shows that “ mobile currently accounts for half of all global web pages served
Curious about how website optimization is different from Search Engine Optimization (SEO)?
SEO usually involves key ranking factors such as page titles, page load speeds, user experience, keywords, and content. It is an important part of website optimization. Where website optimization goes beyond SEO is in its coverage of other equally important parts of your website, including but not limited to:
Creating a delightful user experience (UX)
Identifying & targeting visitor intent
Increasing conversion/reducing bounce rate
Understanding your competitive positioning
Source:
qualaroo.com
What are the Benefits to Optimization?
Optimizing tools, processes, or an experience ultimately helps your business achieve its goals. Depending on the audience and goal for optimization, your team can realize benefits including:
Increased conversions (leads, form submissions, sign ups, purchases, etc)
Greater internal adoption of tools (reduced technical debt/greater ROI)
More qualified traffic directed to your site
Stronger processes and workflow efficiencies
Higher rankings on search engine result pages
Increased credibility and keyword equity
Source: c2experience.com
Why Your Website Needs SEO Optimization
Today, SEO is an essential part of any effective marketing strategy.
But to fully illustrate its importance, let’s go over a few of the reasons you should be optimizing your site.
Source: crazyegg.com
It can help you build your brand
Although branding is often considered a more traditional marketing strategy, while SEO falls firmly into the digital category, the two involve similar steps.
requires considering both what you provide, and what others say about it.
Building a brand
And when you look at the steps involved in optimizing a site, the factors are similar. You need to create content that’s in line with your audience’s needs and interests, then find ways to earn links to that content from other sites.
If you keep this relationship in mind as you develop your SEO strategy, you can select keywords and create content that’s in line with the image you want your brand to have.
Then, your online presence will reflect your ideal branding — and help you establish it with your target audience.
Source: crazyegg.com
SEO Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.
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Many elements go into establishing authority regarding search engines like Google.
In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:
Natural links.
Positive user behavior.
Machine-learning signals.
Optimized on-page elements and content.
But establishing that authority will do more for a brand than most, if not all, other digital optimizations.
The problem is, it’s impossible to build trust and credibility overnight – just like in real life. Authority is earned and built over time.
Following Google’s E-A-T guidelines is critical to ensure successful results.
Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.
Source: searchenginejournal.com
Increases organic traffic
Organic traffic is the number of visits of internet users on a website that is generated naturally, meaning these are not paid. When you make a query on search engines, you will see the paid ads at the top part of the results, which are clearly labeled as such. Clicking on those ads will not help in a website’s ranking. However, when you click on the results below the ads, that translates to organic traffic. When there are more clicks, the traffic increases and so does your ranking.
SEO is important if you want your website to be able to generate leads, says Qamar Zaman CEO of KISS PR a Dallas Website design company.
Source: medium.com
It can help you stay ahead of your competitors
As you optimize your site, you’re not just working to improve where your site ranks on results pages.
You’re also moving above your competitors.
Just consider that the first result on any given results page gets an average of 20.5% of the clicks. From there, the second result gets 13.32%, and the third gets 13.14%.
This means that as you move up in search results, you’ll earn a larger percentage of the clicks for your target keywords — and your competitors will earn less.
Source: becordesigns.co.ke
It improves user experience
Google’s ultimate goal is to provide the best possible results for their users.
As a result, many of their algorithm updates focus on making sure that they’re directing users to sites that not only provide relevant content but also great user experience.
That’s why today, technical factors like mobile-friendliness, usability, and site speed play a much bigger role in rankings than ever before.
While this means that optimizing your site might require a bit more professional help, it also means that you’ll be continuously improving the user experience your site provides.
And when you consider the impact that user experience has on conversions, this can have a significant impact on your sales and revenue in the long run.
Source: becordesigns.co.ke
SEO is quantifiable, which will help you grow your business
There are many SEO tools that can help you track and analyze data such as Google Search Console, Google Analytics, Moz, SEMRush, and Woorank. Every time you implement an SEO strategy, you can track if it is making progress or not, where it’s making the biggest impact, and how long it takes. If you simply do digital marketing without implementing SEO strategies, you will not be able to know these things, which will hinder you from learning how to make your business grow.
Source:
medium.com
SEO is Constantly Improving and Best Practices are Always Being Updated
It’s great to have SEO tactics implemented on a brand’s website and across its digital properties. Still, if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.
The way the search world evolves (basically at the discretion of Google) requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.
Being proactive and monitoring for significant algorithm changes is always going to benefit the brands doing so.
We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be tough to come back.
SEO pros help to ensure that is avoided.
Source: searchenginejournal.com
Conclusion
Optimizing a site is a complex, and often challenging, process.
It takes time, planning, and a lot of patience to achieve the results you want with search engine optimization
But if you’re willing to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it.
It can help you boost your credibility, earn more traffic, and improve your online visibility.
Plus, you’ll achieve all of those results with spending a cent on ad space.
Beyond that, SEO is a great way improve the overall experience your target audience has with your brand. When you create content that’s in line with their needs, then make it easily accessible on a user-friendly site, you position your company as a helpful resource.
Finally, as you work on your site’s optimization, it’s easy to — meaning you’ll never have to worry on whether you’re allocating your digital marketing budget effectively. monitor and measure your results
So if you’ve been wondering why your site needs search engine optimization, the answer is clear: it’s one of the best ways to reach your marketing goals.
What motivated you to start using SEO for your website?
Source: crazyegg.com
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