222 Capitol Street, Suite 522
Charleston, WV 25301
Ideation Digital specializes in strategic marketing services that drive results for your business or organization, let us show you how our SEO Services can help grow your business on auto-pilot.
Is your online presence strong but your sales numbers remain disappointingly low?
Do you feel invisible online and know it’s affecting your sales growth?
Wondering if your business website actually brings in any customers?
Invested in online marketing but not seeing any increase in sales or customer inquiries?
The problem is there is more competition than ever for attention online and having a "good enough" online presence isn't good enough to get you customers anymore.
At Ideation Digital marketing we focus on building websites and SEO marketing programs that get you customers and leads, because why else would you invest in your small business marketing?
We understand the business saving impact of knowing you are getting consistent online leads from your website and online marketing. We are small business owners too.
That's why we only create online marketing that is optimized to produce sales and results. A.I. powered organic and comprehensive marketing systems that leverage the power of A.I. to create an online presence that actually makes the phone ring.
Want to discover how much not having an A.I. powered organic marketing system is costing your business already?
Get our digital marketing cheat sheet, made from a decade of experience in the industry, and customized for your business with exact steps to get consistent leads from your online marketing and finally feel like your online marketing investment is worth it!
How It Works
1. Analyze and Create a Strategy
We audit your existing marketing and needs, and help you figure out where your best opportunities are and agree on a plan that fits your goals.
2. Fast Implementation
Based on your strategy, we create your website and other marketing assets within a week so that you get leads FAST, and we offer unlimited editing so that your online presence always looks its best.
3. You Get Leads
Our expert team implements effective online marketing strategies to bring in leads and improve your local visibility, putting you in front of the right people at the right time so they actually reach out.
4. We Make Sure You Keep Getting Leads
We continue to monitor and actively manage your website, SEO, and digital marketing campaigns, allowing you to focus on your business while it shines online.
Here's what you get working with us:
Trust
We only recommend products and services that align opportunities with your goals. We focus on results for your business first.
Freedom
We manage all campaigns and assets for you. Need an update? No problem, send us an email, a text, or we will even create you a slack channel.
Growth
We don't just build websites, create SEO plans, and run ads for online marketing campaigns, we create comprehensive a.i. powered organic and paid marketing programs that bring you leads and customers.
See What Small Business Owners are Saying About Working with Ideation Digital
PPC Advertising Services: Drive Results with Targeted Campaigns
If you're sailing in the vast ocean of online business, a well-targeted PPC advertising campaign can be your lighthouse. The killer combination of technology and strategy, PPC Advertising Services offer the exact roadmap to flourish in your digital venture, driving fast and tangible results. In this blog post, we will dissect the power of PPC campaigns and how their precision targeting can redefine your online success. Let's delve into the world where every click matters!
Paid advertising services offer several benefits for businesses, including increased visibility and brand exposure, targeted audience reach, precise ad targeting options, measurable results and return on investment (ROI), and the ability to control ad spend. These services help businesses connect with their target audience, drive website traffic, generate leads, and ultimately increase conversions and revenue.
Pros and Cons of PPC Advertising
Online advertising has revolutionized the way businesses promote their products and services, with pay-per-click (PPC) advertising being one of the most popular methods. Like any marketing strategy, PPC advertising has its own set of advantages and disadvantages.
One of the major pros of PPC advertising is its ability to deliver immediate results. Unlike organic search optimization, PPC campaigns can quickly drive traffic to your website and generate leads. This can be particularly beneficial for businesses looking to launch a new product or service or those in need of an immediate boost in website visits.
Another advantage of PPC advertising is its targeting capabilities. With PPC, you have the power to choose specific keywords, demographics, and locations to ensure your ads reach the most relevant audience. This level of precision allows for effective audience segmentation and higher conversion rates.
However, it's important to consider some potential cons as well. One disadvantage of PPC advertising is the cost factor. Running successful PPC campaigns requires financial investment, especially when competitive keywords are involved. It's crucial to carefully plan and manage your budget to ensure optimal return on investment (ROI).
Additionally, competition within the PPC landscape can be fierce, leading to increased bidding costs for popular keywords. This may limit smaller businesses with tighter budgets from effectively competing with larger brands for top ad placements.

As with any marketing strategy, it's essential to weigh both the pros and cons before diving into PPC advertising. By understanding these factors upfront, you can develop a strategic approach that aligns with your goals and resources.
Budget and ROI
When it comes to running a successful PPC campaign, budget allocation plays a crucial role in determining your returns on investment (ROI). The amount you spend on PPC should align with your business objectives and what you hope to achieve from your campaigns.
Setting a realistic budget involves considering several factors such as your target audience size, industry competitiveness, keyword selection, and desired campaign duration. Conducting thorough research and using tools like keyword planners can help you estimate the average cost per click (CPC) for your chosen keywords.
Allocating your budget strategically across different campaigns is another important aspect. By monitoring and analyzing the performance of each campaign, you can identify which keywords or ad groups are delivering the best results. Tweak your budget allocation accordingly to maximize ROI.
It's worth noting that a higher budget doesn't always guarantee better results. Increasing your spend should be based on improving the quality and relevance of your ads, optimizing landing pages, and refining your targeting strategies. Consistently monitoring and adjusting your campaigns will help you achieve the best possible ROI.
Remember, tracking key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) is essential to understanding the effectiveness of your PPC campaigns. Regularly evaluating performance can guide you in making data-driven decisions to optimize your budget allocation and drive higher returns.
With an understanding of how budget allocation impacts ROI in PPC advertising, let's now delve into an overview of PPC campaign operations.
When running a successful PPC campaign, it is crucial to allocate your budget strategically based on your business objectives and desired outcomes. Consider factors such as target audience size, industry competitiveness, keyword selection, and campaign duration when setting a realistic budget. Conduct thorough research and use tools like keyword planners to estimate the average cost per click for your chosen keywords. Allocate your budget across different campaigns based on their individual performance and adjust accordingly to maximize ROI. Remember that increasing your budget should be tied to improving the quality and relevance of your ads, optimizing landing pages, and refining targeting strategies. Track key metrics like CTR, conversion rates, and CPA to evaluate campaign effectiveness and make data-driven decisions for optimal budget allocation.
PPC (Pay-Per-Click) advertising is an effective digital marketing strategy that allows businesses to drive targeted traffic to their websites and increase conversions. The basic concept behind PPC is that advertisers only pay when their ads are clicked on by users, making it a cost-efficient approach. To run a successful PPC campaign, several key operations need to be executed.
Firstly, thorough keyword research is essential. Identifying the right keywords ensures that your ads appear in front of your target audience and increases the chances of generating relevant clicks. Advertisers can use various tools and techniques to find relevant keywords and create optimized ad campaigns based on this research.
Overview of PPC Campaign Operations
Next, creating engaging ad copy and compelling visuals is crucial. Effective copywriting grabs the attention of users, conveys the value proposition of the product or service being advertised, and encourages them to click on the ad. Visuals such as images or videos can further enhance the appeal of the ad and drive higher engagement.
Once the campaign is set up, continuous monitoring and optimization are necessary for success. Analyzing campaign performance metrics like click-through rates (CTR), conversion rates, and quality scores helps identify areas for improvement. Advertisers can then refine their targeting, adjust bidding strategies, and optimize landing pages to maximize ROI.
Major PPC Platforms and their Advantages
Mobile apps have revolutionized the way businesses interact with their customers. An app can serve as a one-stop destination for users to access products or services conveniently. For instance, a retail company can develop an e-commerce app that enables customers to browse products, make purchases, track orders, and receive personalized recommendations – all within a user-friendly interface. This streamlined experience enhances customer satisfaction and drives higher engagement and conversion rates.
Google Ads
- Google Ads is undoubtedly one of the most popular PPC platforms due to its extensive reach. It offers five types of campaigns: Search Network, Display Network, Shopping, Video, and App campaigns. With Google Ads, businesses can establish a budget that will never be exceeded and benefit from advanced targeting options, such as demographics, interests, and specific keywords. The platform provides measurable results through detailed analytics and reporting.
Facebook Ads
- Facebook Ads, on the other hand, boasts over 2.7 billion monthly active users and is known for its extensive user data collection. Advertisers can target ads based on demographic, geographic, interest-based, and behavioral criteria. Facebook Ads also offers various ad formats like image ads, video ads, carousel ads, and more to engage users effectively. The platform provides businesses with the opportunity to build brand awareness, drive website traffic, increase conversions, and even retarget website visitors.
Other platforms gaining increased use in 2023 include Amazon Advertising, LinkedIn Ads, Bing Ads (a competitor to Google Ads), and TikTok Ads (a rising star in the ad space). Each of these platforms has its own advantages and target audience characteristics that businesses should consider when planning their PPC campaigns.
Combining the power of Google Ads and Facebook Ads can create a cohesive funnel experience that connects with users across multiple touchpoints. It allows businesses to capitalize on the strengths of each platform and maximize their PPC advertising efforts.
Prominent Players
The world of PPC advertising is a bustling arena with numerous players vying for attention. Let's take a closer look at some of the prominent names that are driving results with targeted campaigns:
01
Google Ads: With a global market share of 92%, Google Ads remains the go-to platform for businesses looking to expand their reach. It offers various ad formats, including text ads, responsive display ads, image ads, and video ads.
02
Microsoft Advertising: While Microsoft Advertising may have a smaller audience compared to Google Ads, it still holds significant value. It provides easy import of Google Ads campaigns and supports ad formats like image, animation, audio, and video ads.
03
Facebook: With its massive user base nearing 3 billion people, Facebook offers unparalleled targeting options based on demographics, interests, and user behavior. Ad formats include image ads, videos, carousels, instant experiences, and collection ads.
04
Instagram: As part of the Meta (formerly Facebook) family, Instagram boasts over 1 billion active users and serves as an excellent platform for reaching younger audiences. Ad formats on Instagram include image ads, videos, reels, stories, and image shop ads.
05
LinkedIn: Known for its unique audience targeting options based on career information like company and job title, LinkedIn is a valuable platform for B2B advertising. Ad formats include single image ads, text ads, and carousel ads.
06
Twitter: With its own network separate from other platforms, Twitter offers effective PPC advertising solutions. Ad formats on Twitter range from images and videos to text ads and carousel ads.
07
YouTube: As one of the most popular video platforms with over 2.6 billion active users, YouTube provides opportunities for advertisers to reach their target audience through skippable and non-skippable video ads as well as overlay image or text ads.
08
AdRoll: Specializing in eCommerce ads, AdRoll utilizes AI to optimize campaigns and offers various ad formats such as native ads, rich-media ads, and dynamic ads.
09
Bidvertiser: A self-serve advertising platform, Bidvertiser provides options for native ads, direct ads, pop-under ads, and push notifications.
10
RevContent: RevContent is a native advertising platform that matches the content of the platform it appears on. It supports sponsored content ads and video ads.
11
Pinterest: With a large user base seeking inspiration and products, Pinterest offers multiple ad formats such as static pins and ads, video pins, carousel pins, collection pins, shopping ads, and idea ads.
12
Taboola & Outbrain: The merger of Taboola and Outbrain in 2019 created a powerful duo that reaches billions of people each month through native ad formats displayed on popular websites like CNN.
Case Studies: Successful PPC Campaigns
For brands looking for comprehensive video marketing solutions, full-service companies offer end-to-end support throughout the entire process. These companies possess the expertise and resources to handle all aspects of video marketing campaigns, from conceptualization to execution.
Company X
Seeking to increase brand awareness and drive traffic to their website, Company X implemented a strategic PPC campaign targeting relevant keywords on Google Ads. Through continuous optimization and monitoring of ad performance, they were able to significantly increase website traffic and improve brand visibility.
Company Y
Launching a new product, Company Y used Facebook's precise targeting options to reach their ideal customer demographic. By designing engaging image carousel ads with compelling messaging, they generated high conversion rates and achieved a substantial return on investment (ROI).
Company Z
To expand its reach within the business community, Company Z utilized LinkedIn's unique audience targeting based on job titles and company information. Through strategic placement of single image ads tailored to their target audience, they reached decision-makers and saw a notable increase in lead generation.
These case studies provide valuable lessons and insights into the strategies that led to successful PPC campaigns. Let's explore some of the key takeaways from these experiences.
Lessons Learned from Client Experiences
One of the most valuable sources of knowledge and insights in the realm of PPC advertising services comes from the experiences of clients. Through our interactions with various clients, we have gathered invaluable lessons that have shaped our approach to driving results with targeted campaigns.
For instance, one client shared their experience of initially focusing solely on maximizing clicks as a bidding strategy to gain more traffic and explore middle-funnel search terms. However, they soon realized that this approach was not effectively capturing conversions and generating revenue. Through careful analysis of data and strategic changes, we guided this client to switch their bidding strategy to Target ROAS (Return on Ad Spend). This change aimed to direct Google's algorithm toward middle-funnel searches while ensuring profitability by increasing the quality of acquired traffic. The result was a significant improvement in the campaign's performance, yielding more revenue at a higher return on advertising spend.
In another case, a client had been primarily targeting high-volume search terms and neglecting those outside the top 10 in terms of traffic. However, after analyzing the data and taking into account user intent and competition levels, we advised them to shift their focus towards capturing long-tail keywords and niche search terms related to their industry. This adjustment allowed them to tap into a previously untapped market segment, resulting in a boost in relevant traffic and increased conversions.
A key lesson learned from client experiences is the importance of continuous monitoring and optimization. PPC advertising is not a one-and-done process; it requires ongoing attention to ensure optimal results. One client shared their experience of neglecting campaign monitoring for an extended period due to other pressing matters. As a result, their campaign's performance suffered, costing them unnecessary spending without generating desired outcomes. By learning from this experience, we emphasize the significance of regular monitoring, adjusting bids, refining ad copy, and making necessary tweaks based on data insights.
Additionally, client experiences have reinforced the need for clear communication and collaboration between the agency and the client. Building a strong relationship based on trust and open dialogue allows us to better understand our clients' goals, challenges, and business objectives. This alignment empowers us to tailor our PPC strategies to their specific needs, increasing the effectiveness of our campaigns.
By tapping into the knowledge gained from client experiences, we continuously evolve and refine our approach to PPC advertising services. These lessons provide valuable insights that enable us to drive results with targeted campaigns, delivering optimal return on investment for our clients.
Main Office
222 Capitol Street, Suite 522
Charleston, WV 25301
other offices
48 1/2 Second Ave, Williamson, WV 25661
20 Clinch Mountain Ave, Lebanon, VA 24266,
Contact
(304) 814-2445
clients@ideation-digital.com
