222 Capitol Street, Suite 522
Charleston, WV 25301
Ideation Digital specializes in strategic marketing services that drive results for your business or organization, let us show you how our SEO Services can help grow your business on auto-pilot.
Is your online presence strong but your sales numbers remain disappointingly low?
Do you feel invisible online and know it’s affecting your sales growth?
Wondering if your business website actually brings in any customers?
Invested in online marketing but not seeing any increase in sales or customer inquiries?
The problem is there is more competition than ever for attention online and having a "good enough" online presence isn't good enough to get you customers anymore.
At Ideation Digital marketing we focus on building websites and SEO marketing programs that get you customers and leads, because why else would you invest in your small business marketing?
We understand the business saving impact of knowing you are getting consistent online leads from your website and online marketing. We are small business owners too.
That's why we only create online marketing that is optimized to produce sales and results. A.I. powered organic and comprehensive marketing systems that leverage the power of A.I. to create an online presence that actually makes the phone ring.
Want to discover how much not having an A.I. powered organic marketing system is costing your business already?
Get our digital marketing cheat sheet, made from a decade of experience in the industry, and customized for your business with exact steps to get consistent leads from your online marketing and finally feel like your online marketing investment is worth it!
How It Works
1. Analyze and Create a Strategy
We audit your existing marketing and needs, and help you figure out where your best opportunities are and agree on a plan that fits your goals.
2. Fast Implementation
Based on your strategy, we create your website and other marketing assets within a week so that you get leads FAST, and we offer unlimited editing so that your online presence always looks its best.
3. You Get Leads
Our expert team implements effective online marketing strategies to bring in leads and improve your local visibility, putting you in front of the right people at the right time so they actually reach out.
4. We Make Sure You Keep Getting Leads
We continue to monitor and actively manage your website, SEO, and digital marketing campaigns, allowing you to focus on your business while it shines online.
Here's what you get working with us:
Trust
We only recommend products and services that align opportunities with your goals. We focus on results for your business first.
Freedom
We manage all campaigns and assets for you. Need an update? No problem, send us an email, a text, or we will even create you a slack channel.
Growth
We don't just build websites, create SEO plans, and run ads for online marketing campaigns, we create comprehensive a.i. powered organic and paid marketing programs that bring you leads and customers.
See What Small Business Owners are Saying About Working with Ideation Digital
Top Video Marketing Services: Boost Your Brand's Success
In the thrilling, ever-evolving landscape of digital marketing, harnessing the power of video has now become a game-changer. Welcome to a universe where dynamic narratives bolster brand storytelling, and animated visuals help rise above the cacophonous chatter! Today, we'll dive headfirst into an in-depth exploration of top video marketing services that are transforming businesses, supercharging audience engagement rates, and rocketing brands towards unparalleled success. The future is here, it's video-centric; missing out on it could mean missing out on your brand's full potential. Buckle up as we decode this fascinating domain for you!
As a full-service digital marketing agency, we offer a comprehensive range of video marketing services to help businesses effectively communicate their brand messages and increase their online visibility. Our services include planning and strategizing video marketing campaigns, creating engaging and educational videos, leveraging social media and platforms like YouTube for distribution, and providing services such as animation, on-location shoots, studio productions, explainer videos, event coverage, whiteboard video production, and video editing. We also offer supplemental services like Video SEO and Social Media Management to optimize the visibility and engagement of your videos. With our expertise in video marketing, we can assist you in improving brand awareness, social engagement, organic ranking, conversion rates, and customer loyalty through compelling visual content.
Top Video Marketing Services
for Your Brand
In today's digital landscape, video marketing has become an essential tool to boost brand success and engage with audiences effectively. When it comes to selecting the right video marketing services for your brand, there are several factors to consider. Factors such as your target audience, budget, goals, and the expertise of the service provider play crucial roles in making a well-informed decision.
To help you make an informed choice, we have curated a list of top video marketing services that can elevate your brand's success and leave a lasting impact on your target audience. These services specialize in creating captivating videos, optimizing them for various platforms, and implementing effective distribution strategies to maximize reach.
01
According to a Cisco forecast, by 2022, online videos will make up more than 82% of all consumer internet traffic, up from 73% in 2017.
02
As per a 2021 Wyzowl report, the usage of video as a marketing tool grew from 63% in 2017 to 86% in 2021.
03
Forbes reports that viewers retain 95% of a message when viewed through a video compared to only 10% when reading it in text.
04
Video marketing has become essential in the digital landscape of 2023. When choosing video marketing services for your brand, consider factors like target audience, budget, goals, and expertise of the service provider. To make an informed decision, a curated list of top video marketing services is provided, specializing in creating captivating videos, optimizing them for various platforms, and implementing effective distribution strategies for maximum reach.
Leading Full-Service Companies
For brands looking for comprehensive video marketing solutions, full-service companies offer end-to-end support throughout the entire process. These companies possess the expertise and resources to handle all aspects of video marketing campaigns, from conceptualization to execution.
WOWbix Marketing
One such leading full-service company is WOWbix Marketing. With a track record of delivering top-tier digital solutions and boasting a remarkable 99% client satisfaction rate, WOWbix Marketing is trusted by brands across industries for their exceptional video marketing services. Their team of experts ensures that each video aligns with the brand's identity and resonates with the target audience.
BlueHat Marketing Inc.
Another notable player in the industry is BlueHat Marketing Inc., ranked as the number one SEO company for 17 consecutive years. Their services encompass not only search engine optimization but also comprehensive video marketing strategies that drive results. With their expertise in leveraging video content to improve brand visibility and enhance online presence, BlueHat Marketing Inc. stands out as a leader in providing full-service video marketing solutions.
Sucoweb
Imagine you are a small business owner aiming to attract local customers through engaging video content. Suffolk County Webmasters (Sucoweb) specializes in designing, managing, and optimizing business websites, catering specifically to small businesses looking for a local audience. With their expertise in video marketing, they can boost your brand's visibility and drive customer engagement within your community.
Whether you are a small business owner or a large corporation, partnering with a leading full-service company can provide you with the necessary expertise and resources to create compelling video content that showcases your brand's unique value proposition. These companies understand the importance of creating videos that align with your brand identity and resonate with your target audience.
Best for Small Businesses
When it comes to choosing the right video marketing services for small businesses, several factors come into play. Small businesses often have limited resources and budgets, so finding a service that offers affordable yet effective solutions is crucial. Additionally, small businesses may require specialized services that cater to their specific industry or target audience. It's important to consider these factors when selecting the best video marketing service for your small business.
Let's say you own a local bakery and want to increase brand awareness through engaging video content. You would benefit from a video marketing service that understands the unique needs of small, local businesses and can create visually appealing videos that showcase your products and establish an emotional connection with your target audience.
Now that we've identified the specific needs of small businesses in video marketing services, let's explore how you can maximize the benefits of such services.
Maximizing Benefits of Video
Marketing Services
Video marketing has become an essential tool for brands looking to make an impact in today's digital landscape. However, simply creating videos is not enough; it's essential to maximize the benefits of video marketing services to achieve meaningful results.
First and foremost, it's crucial to define your goals and objectives before embarking on any video marketing campaign. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost conversions? Having clear goals will help guide your strategy and ensure that the videos created align with your desired outcomes.
In addition to goal-setting, it's important to understand your target audience and tailor your videos accordingly. This includes considering their preferences, interests, and pain points. By creating videos that resonate with your audience on an emotional level, you can enhance engagement and build stronger connections with potential customers.
Furthermore, take advantage of the various distribution channels available for sharing your videos. From social media platforms like Facebook and Instagram to video-sharing sites like YouTube and Vimeo, each channel offers unique opportunities to reach and engage with your target audience. Be strategic in choosing the platforms that align with your target audience's online behaviors and preferences.
Lastly, consider incorporating interactive elements into your videos to increase engagement and encourage viewers to take action. This could include interactive quizzes, clickable buttons, or personalized calls-to-action that prompt viewers to subscribe, share, or make a purchase. By making your videos interactive, you can drive deeper engagement and achieve better results.
By following these strategies and partnering with a reputable video marketing service that understands your business needs, you can maximize the benefits of video marketing for your brand's success.
Enhancing Audience Engagement
When it comes to video marketing, enhancing audience engagement is vital to the overall success of your brand. Video content has the unique ability to captivate and connect with viewers on a deeper level than other forms of content. By incorporating various strategies and techniques, you can create videos that resonate with your target audience and keep them engaged from start to finish.
01
One effective way to enhance audience engagement is by telling compelling stories through your videos. Storytelling has always been a powerful tool for capturing attention and evoking emotions. By crafting narratives that are relatable, inspiring, or entertaining, you can build a stronger connection with your audience and make your brand message more memorable.
02
Another strategy to consider is interactive video content. Interactive elements like quizzes, polls, or clickable hotspots allow viewers to actively participate in the video experience. This not only keeps them engaged but also provides valuable insights into their preferences and interests.
03
Additionally, incorporating calls-to-action within your videos can encourage viewers to take specific actions, such as subscribing to your channel, visiting your website, or making a purchase.
Engaging with your audience beyond the video itself is crucial as well. Responding to comments, hosting live Q&A sessions, or inviting viewers to share their thoughts and experiences can foster a sense of community and deepen their connection with your brand. By actively listening and engaging in conversations with your audience, you show that their opinions matter and that you value their feedback.
Optimizing User Experience
In addition to enhancing audience engagement, optimizing user experience plays a crucial role in the success of your video marketing efforts. The user experience encompasses every aspect of how viewers interact with your videos – from accessibility and loading times to navigation and video quality.
To ensure an optimal user experience, it's essential to prioritize mobile-friendly video formats. With the increasing use of mobile devices for consuming online content, it's crucial that your videos are easily accessible and properly formatted for smaller screens. Consider using responsive video players that automatically adjust to different devices and screen sizes, ensuring a seamless viewing experience for all users.
By prioritizing audience engagement and optimizing user experience, you can create impactful video marketing campaigns that resonate with your target audience and drive results for your brand.
Imagine a viewer wanting to watch a video on their smartphone but having difficulty navigating through a poorly optimized website or encountering slow loading times. This frustrating experience can lead to immediate disengagement and even deter potential customers from exploring your brand further.
Additionally, video quality is paramount in user experience. Poorly shot, edited, or low-resolution videos may not only reflect poorly on your brand but also negatively impact viewers' perception of the content's value. Investing in high-quality video production that includes professional lighting, clear audio, and visually appealing visuals can significantly improve the overall user experience.
Moreover, consider incorporating closed captions or subtitles into your videos. This accessibility feature ensures that people with hearing impairments or those watching without sound can still fully engage with your content. It also allows viewers who prefer reading captions to follow along more easily, maximizing the reach of your message.
Variety of Video Marketing Services
To effectively boost your brand's success through video marketing, it's essential to explore the various services available to cater to your specific needs. Whether you're aiming to educate your audience or promote a new product, there are options that can align with your goals.
Let's take a closer look at one popular type of video marketing service: Explainer and Promotional Videos.
Explainer and Promotional Videos
When it comes to capturing the attention of your target audience and conveying complex concepts in a simplified manner, explainer videos are an excellent choice. These videos typically employ concise scripts, captivating visuals, and engaging voiceovers to explain products, services, or processes in an easily understandable way.
Promotional videos, on the other hand, focus on showcasing the unique selling points of your brand or specific offerings. They aim to persuade viewers into taking action by emphasizing the benefits and value they will gain from engaging with your brand.
Imagine you have launched a new mobile app and want to explain its features and benefits concisely to potential users. An explainer video could utilize animations and a clear narrative to highlight key functionalities while promoting the convenience and improved user experience offered by the app.
Both explainer and promotional videos can be powerful tools for increasing brand recognition, educating your audience, driving traffic to your website or landing page, and ultimately converting viewers into customers.
It's important to work with a professional video marketing agency like Brafton that offers these services along with other comprehensive solutions such as animation services, on-location shoots, studio productions, event coverage, whiteboard video production, and video editing. Their expertise in crafting compelling visual stories can help elevate your brand's message and achieve your desired marketing objectives.
In addition to providing an overview of the variety of video marketing services available and exploring the benefits of explainer and promotional videos, it's crucial to track the success and impact of your video marketing efforts. Let's discuss the importance of video marketing metrics and how they can guide your strategy.
Tracking Success with Video Marketing Metrics
Tracking the success of your video marketing campaigns is crucial to understanding their impact and making data-driven decisions for future strategies. With the right metrics, you can gain valuable insights into your audience's engagement, reach, and conversions. Let's explore some essential video marketing metrics to track:
View Count: This metric measures the number of times your video has been viewed. While it provides a general idea of your video's popularity, keep in mind that views alone don't necessarily indicate engagement or conversions.
Imagine you create a promotional video for your brand and it receives 10,000 views. However, upon further analysis, you find that most viewers drop off within the first few seconds. This insight prompts you to reassess the video content and make improvements to enhance viewer retention.
Play Rate: Play rate represents the percentage of people who clicked on the play button after landing on a page where your video is embedded. It helps measure how well your video captures attention and entices viewers to watch.
For instance, if you have a play rate of 50% on a landing page, it indicates that half of the visitors are engaging with your video content by choosing to play it.
Suppose you notice a low play rate on a product page where you've placed an explainer video. You may consider optimizing the thumbnail image or repositioning the video on the page to increase its visibility and attract more clicks.
Engagement Metrics: Engagement metrics include average watch time, completion rate, likes, shares, and comments. These metrics reveal how much viewers are interacting with your videos and provide insights into their level of interest and satisfaction.
| Metric | Definition |
|---|---|
| Average Watch Time | The average duration viewers watch your videos |
| Completion Rate | The percentage of viewers who watch your video from start to finish |
| Likes | The number of viewers who click the "like" button to express their appreciation |
| Shares | The number of times viewers share your video on various social media platforms |
| Comments | The number of comments left by viewers, indicating their thoughts and engagement levels |
Think of these engagement metrics as feedback from your audience. Just like a standing ovation or positive reviews indicate a successful stage performance, higher average watch time, completion rates, likes, shares, and comments reflect an engaged and satisfied audience.
Conversion Metrics: Conversion metrics are essential for measuring how effectively your videos drive viewers to take action. These could include signing up for a newsletter, making a purchase, filling out a form, or any other desired action.
For example, you might create a video tutorial on your website that explains how to use your product. By tracking conversion metrics like click-through rates and the number of conversions achieved, you can determine if your video is effectively driving potential customers to take the desired action.
If you notice low conversion rates despite high views and engagement, it's essential to reassess the effectiveness of your call-to-action (CTA). Consider optimizing the CTA placement, making it more compelling or clear in order to encourage viewers to convert.
Tracking these video marketing metrics not only helps you understand the success of your current campaigns but also enables you to identify areas for improvement and make data-driven decisions for future strategies. By leveraging the power of analytics, you can optimize your videos' performance and ultimately boost your brand's success.
Main Office
222 Capitol Street, Suite 522
Charleston, WV 25301
other offices
48 1/2 Second Ave, Williamson, WV 25661
20 Clinch Mountain Ave, Lebanon, VA 24266,
Contact
(304) 814-2445
clients@ideation-digital.com
