Ways To Get More Facebook Leads For Your Business

Include links to landing pages in your image captions

Most marketers understand the importance of using visuals like images and videos in their Facebook strategy. For example, Facebook posts with images see a higher engagement rate when compared to those without images.

To turn these higher engagement rates into lead generation opportunities, consider including links to your website in the descriptions for your images especially your profile picture and cover photo descriptions.

Whether it's to a blog post, a piece of lead gen content, or just an "About Us" page , links help your audience get to know your company better. And the descriptions of your profile picture and cover photo are prime real estate to do it. That way, any time people view your cover photo directly, they can access the download link.

Source: blog.hubspot.com

Use Facebook Lead Ads in Combo with your Facebook Group

If you've used opt-in forms before, perhaps on your blog or in email marketing , you'll understand just how effective they can be. According to a recent study by Unbounce , gated content deliver conversion rates in the 19% to 45% margin!

Through the use of Facebook Lead Ads, you can now bring this incredibly powerful strategy to Facebook marketing. To create a Facebook lead ad for your Group sign-up campaign;

Click the triangular icon in the upper right corner of your Facebook home page

From the drop-down menu, select Create Ads

At the campaign level, select Lead Generation as your campaign objective

When asked where you want to post the form, select the Facebook Page associated with your Group

Target the right audience for your Group

Create an inviting ad, consider video, to showcase what your group is for and what value it will provide.

Once leads come in, have them complete your Group sign-up process and get them into the Group!

This should help you quickly capture emails and other important contact information whenever you're recruiting a new member.

Source: nealschaffer.com

Give Your Promotional Posts a Creative Twist



Marketers love marketing and selling on Facebook because that's where the people are – 1.84 billion daily active users from all over the world, to be exact.

However, users don't seem to share the same sentiments when it comes to seeing ads on their timelines. A SurveyMonkey study showed that 74 percent of users think there are too many ads; respondents also said that the ads they see are “overwhelming, repetitive and irrelevant.” This isn't to say that marketing on Facebook is a waste of time. There's still much success to be found in sharing promotional posts on social media, but you need to be creative.

Level up your Facebook selling game; add photos to your lead generation posts to make them more appealing. According to recent statistics, this type of media brings 179 percent more engagement than others, so it may give your posts a great boost.

But there is a catch: You need high-quality and well-designed images to draw your users' attention.

Consider these guidelines when designing and using images for Facebook lead generation:

• You want to catch the users' attention as they scroll through their News Feed, so make sure to use an eye-catching photo or illustration.

• Keep your images from looking pixelated and blurry by following the Facebook Ads Guide's file size recommendations.

• See to it that the copy is clear, concise and relevant.

• If you do not have the resources to produce quality images, know that you can always enlist expert Facebook marketing services.

Source: thriveagency.com

Use videos to promote lead generation offers.

Facebook's organic reach dropped around in 2020, a massive dip from 2016, thanks to the tweaks in Facebook's algorithm.

Without creating a Facebook ad, it's almost impossible for your audience to see your content. To get as much engagement as possible, marketers have turned to videos.

Why? For starters, Facebook's algorithm favors video content. As a result, video posts have an average engagement rate of 0.26%, which is higher than engagement rates of other post types.

So, if you're trying to increase your lead generation efforts on Facebook, you'll want to start using videos on your Facebook page to introduce and promote your content, whether they're offers, events, courses, or something else.

In addition to the text CTA that you can add in the video's description, you can also include a verbal CTA to "register" or "download," both earlier in the video and at the very end.

Source: blog.hubspot.com