Ways To Get More Facebook Leads For Your Business
Is your business struggling to generate leads? Try some of the proven strategies that have worked for businesses big and small.
For marketers ready to move beyond brand awareness and engagement, learning how to get more leads on Facebook is crucial. Get the up-to-date tactics.
(blog.hootsuite.com)
What is a Facebook lead?
A lead is a person who has indicated an interest in your company's product or services by giving you their information in some way. A lead can show interest in various ways: by filling out a form to download an ebook, requesting a demo, or completing an online survey.
Unfortunately, simply liking a status update, photo, or video on your Facebook page doesn't qualify someone to become a Facebook lead. That type of action doesn't indicate interest in your company or product/services, as it's possible they just liked your post because it had a cute puppy in it, you know?
Below, let's review the two types of leads you can capture on Facebook and what their differences are.
Source: blog.hubspot.com
Give Your Facebook Page a Good Makeover
Before jumping into the nitty-gritty of advertising or selling on Facebook, spend time working on your page's appearance first. It should be among your Facebook marketing fundamentals.
This is because your page is your company's face in the social realm and your storefront in the digital world. Its appearance can influence how users view and interact with your business, just like how your retail store's facade impacts your foot traffic.
Setting up your page and dipping your toes into Facebook management doesn't have to be complicated. Here are the things you need to get started:
A high-quality profile picture that represents your brand A high-quality and attractive cover photo or video A customized call-to-action (CTA) button that encourages visitors to perform relevant actions, like signing up for a webinar A thorough and updated “About” section Keep in mind, however, that this is a generalized checklist. You may need to customize a few elements in your page according to your product or service offering, which may require the expertise of a Facebook marketing consultant. If you feel the need for a complete revamp, working with a full-service Facebook marketing company is another great option.
Source: thriveagency.com
Facebook Messenger
Facebook Messenger is like a built-in live chat feature for your Facebook Page. Users can reach out to you in a private 1:1 conversation and ask questions about your brand and its products.
Don't have the time to manage a live chat channel 24/7? No problem. You can install a bot on your page to respond to customer inquiries.
Whether it's a bot or a person, your team can use Facebook Messenger to direct interested visitors to your website and landing pages so they can convert from prospects to leads.
Include links to landing pages in your image captions
Most marketers understand the importance of using visuals like images and videos in their Facebook strategy. For example, Facebook posts with images see a higher engagement rate when compared to those without images.
To turn these higher engagement rates into lead generation opportunities, consider including links to your website in the descriptions for your images especially your profile picture and cover photo descriptions.
Whether it's to a blog post, a piece of lead gen content, or just an "About Us" page , links help your audience get to know your company better. And the descriptions of your profile picture and cover photo are prime real estate to do it. That way, any time people view your cover photo directly, they can access the download link.
Source:
blog.hubspot.com
Use Facebook Lead Ads in Combo with your Facebook Group
If you've used opt-in forms before, perhaps on your blog or in email marketing , you'll understand just how effective they can be. According to a recent study by Unbounce , gated content deliver conversion rates in the 19% to 45% margin!
Through the use of Facebook Lead Ads, you can now bring this incredibly powerful strategy to Facebook marketing. To create a Facebook lead ad for your Group sign-up campaign;
Click the triangular icon in the upper right corner of your Facebook home page
From the drop-down menu, select Create Ads
At the campaign level, select Lead Generation as your campaign objective
When asked where you want to post the form, select the Facebook Page associated with your Group
Target the right audience for your Group
Create an inviting ad, consider video, to showcase what your group is for and what value it will provide.
Once leads come in, have them complete your Group sign-up process and get them into the Group!
This should help you quickly capture emails and other important contact information whenever you're recruiting a new member.
Source: nealschaffer.com
Give Your Promotional Posts a Creative Twist
Marketers love marketing and selling on Facebook because that's where the people are – 1.84 billion daily active users from all over the world, to be exact.
However, users don't seem to share the same sentiments when it comes to seeing ads on their timelines. A SurveyMonkey study showed that 74 percent of users think there are too many ads; respondents also said that the ads they see are “overwhelming, repetitive and irrelevant.” This isn't to say that marketing on Facebook is a waste of time. There's still much success to be found in sharing promotional posts on social media, but you need to be creative.
Level up your Facebook selling game; add photos to your lead generation posts to make them more appealing. According to recent statistics, this type of media brings 179 percent more engagement than others, so it may give your posts a great boost.
But there is a catch: You need high-quality and well-designed images to draw your users' attention.
Consider these guidelines when designing and using images for Facebook lead generation:
• You want to catch the users' attention as they scroll through their News Feed, so make sure to use an eye-catching photo or illustration.
• Keep your images from looking pixelated and blurry by following the Facebook Ads Guide's file size recommendations.
• See to it that the copy is clear, concise and relevant.
• If you do not have the resources to produce quality images, know that you can always enlist expert Facebook marketing services.
Source: thriveagency.com
Use videos to promote lead generation offers.
Facebook's organic reach dropped around in 2020, a massive dip from 2016, thanks to the tweaks in Facebook's algorithm.
Without creating a Facebook ad, it's almost impossible for your audience to see your content. To get as much engagement as possible, marketers have turned to videos.
Why? For starters, Facebook's algorithm favors video content. As a result, video posts have an average engagement rate of 0.26%, which is higher than engagement rates of other post types.
So, if you're trying to increase your lead generation efforts on Facebook, you'll want to start using videos on your Facebook page to introduce and promote your content, whether they're offers, events, courses, or something else.
In addition to the text CTA that you can add in the video's description, you can also include a verbal CTA to "register" or "download," both earlier in the video and at the very end.
Source: blog.hubspot.com
Run a giveaway or contest
Giveaway or contest can generate a ton of email and social leads in a short period of time. It works like this – brands offer a prize in exchange for participants to refer friends, share content, and like your social media profiles.
You can get creative with the prize/reward types as well as the actions needed to collect points (sharing, tagging, referring, etc.). Below is an example of the giveaway thank you page and how the prize and points system works. Check out this case study on how to run giveaways.
Source: jeffbullas.com
There you have it, folks. Now that you know more about how to generate leads for your business.
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