How Can I Improve My SEO for 2022

Improve Your On-Site SEO

Here's the truth:

On-Page SEO is one of the FASTEST ways to improve your Google rankings.

That's because you can optimize your page in about 2 minutes. And start to see a rankings boost within days.

Question is:

HOW do you optimize your site around your target keywords?

I've published a video that outlines pretty much everything you need to know about on-page optimization.

But if you prefer to read, here are the most important on-page tactics to implement right now.

First, make sure that your keyword is towards the beginning of your title tag.

Here's an example:

This is called “Frontloading” your keyword.

Why is this important?

Well, Google puts slightly more emphasis on terms that show up early in your title tag. And they put less emphasis on keywords that show up later on.

For example, my target keyword on this page is “SEO copywriting”:

As you can see, my title tag starts off with that keyword.

Second, make your content AT LEAST 1800 words.

Our analysis of Google's key ranking factors found that the average Google first page result contains 1,447 words.

And I can tell you from experience that longer content does tend to rank best in search engines.

For example, one keyword that we rank #1 for is: “Mobile SEO”. And this is a REALLY competitive keyword.

I'm competing against giant authority sites like Moz Yoast … even Google!

This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices.

In fact, my content is 4,330 total words.

Obviously, there are times where long-form content doesn't make sense (like for an ecommerce category page). But if you can publish long content you should publish long content.

Finally, add your keyword 2-3x on your page.

This isn't about keyword stuffing or anything like that.

Instead, when you add relevant terms to your page, you tell Google:

“This page is about this search query!”.

Which can help you get a nice rankings boost.

For example, I recently wanted to improve my rankings for the keyword “squeeze page”.

So I sprinkled that term a handful of times on my page where it made sense.

Simple.

Which leads us to our second step…

Source: backlinko.com

Setup Google Analytics

Google Analytics enables you to see how individuals find and use your website. For instance, you can see how much traffic you get from Google, know the pages that bring the maximum traffic, your average bounce rate, and much more. This data gives you an idea of the areas you need to work on.

Source: jeffbullas.com

Implement Content Optimization Right Away

For most people, SEO entails publishing content regularly, targeting new keywords and getting links to those pages.

But experienced SEO practitioners know that you can increase your organic traffic more strategically by optimizing your existing content through a process known as “content optimization.” Content optimization aims to optimize a page's on-site meta tags like:

Including primary and secondary keywords at the correct densities

Having an appropriate word count

Ensuring great readability

Having optimal meta title and description tags

With the help of a tool like ClickFlow , you can implement content optimization throughout your site easily and quickly.

Here are four ways you can do so:

Source: singlegrain.com

Use Keywords in Alt Text for Images

Alt text, or alternative text, is a short description of an image. It remains an important Google ranking factor with MozCast saying it still has more than a 20 percent effect on results.

Context: When an image cannot load onto the page, the alt text appears as an alternative to provide context to users.

Search engine optimization: Search engine crawlers use alt text to help them index an image properly. Google confirmed in 2021 that alt text is “still important for SEO.” As the internet becomes more accessible, so does Google's algorithm . This means that accessible websites will be prioritized over their non-accessible counterparts. After all, the more accessible a site the more potential for traffic.

Tips for using keywords in alt text:

Think about the image first and write a description to match it.

Make sure your description gives a natural description of the image. Don't be too complex.

Think of ways to incorporate your target or secondary keywords in the alt image text. For example, highlighting that an image is a screenshot of the process your content explained.

Source: neilpatel.com

Site Speed

An important ranking factor that not everybody thinks about is site speed. If your site runs slowly, the search engines penalize this. For that reason, you should ensure that your site runs quickly. Use Google Page Speed Insights to help find ways to speed up your site.

Source: nealschaffer.com

Search for Long-Tail Keywords

Using Google Suggest is a great way to find long-tail keywords.

Enter a keyword in Google. Don't click on “Google Search” or press Enter.

Just look at the keywords Google shows you:

These are the best types of keywords to optimize your website around as people are searching for them (that's why Google suggested them to you!). So, ensure you follow this tip of our basic SEO checklist.

Source: jeffbullas.com

Conclusion

From SEO basics to on-page SEO techniques, this is how you can improve your SEO in 2022.

As we have covered a lot of SEO strategies and tips, it may seem like a lot of information to grasp in one go. But you can always bookmark this post and come back again anytime you want to refer to it.

Now that you know how to improve your SEO with these 101 awesome SEO tips, it is time to get cracking!