Why is Content Marketing Important for Your Business?
Why Is Content Marketing Important For Businesses Like Yours?
Have you ever heard the phrase, “content is king”?
Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand.
Content marketing is at the heart of most successful digital marketing campaigns.
Behind every great brand is a wealth of valuable and relevant content that really connects with the company's audience.
But you may still be wondering, why is content marketing important ?
To help you better understand the importance of content marketing, we've put together a list of the top advantages that it can provide your small business.
Source: lyfemarketing.com
Why You Need To Produce Relevant Content
Today online businesses are competing with you more than ever before. Anyone, anywhere, can create content to flood the Internet and attract the attention of Google and other search engines and they are.
The only real differentiator between websites today is their content, and great content is what gets you found in search engines and converts prospects into paying customers.
Since you want to drive qualified traffic to your website you need to make sure that your site ranks high in Google to get found while also being consumed by your audience.
This balance is not easy, but as Google continues to hire thousands of technical engineers and psychologists to understand online searches, your business needs to increase efforts to create compelling, relevant content that gets found and generates clicks.
Source: semrush.com
Increase Traffic to Your Site
Post frequent and consistent content that drives educational and entertainment value, and you'll increase your website's traffic.
More traffic equals more leads for both B2B and B2C companies, whether you're marketing SEO services or the latest footwear, or have a news-driven website that relies on increased traffic for stronger advertising revenue.
Companies see significant benefits when they blog frequently compared to companies that blog infrequently or not at all.
More people on your site can only mean more potential for reservations/bookings, more submissions to your contact form, and more potential client inquiries.
Stronger website traffic is good for any kind of business – especially for visitors who discovered your content as they were searching for a solution to their problems.
Create content that speaks to your target audience's pain points, and make sure the headlines accurately describe the content that follows.
Source: searchenginejournal.com
Can help improve internal linking
Unlike inbound linking, internal linking is something that is completely within your control. This means there's no reason not to use them within your blog posts. It can help visitors with site navigation, pointing them to the most important pages on your website.
Internally linking to other blog posts and pages on your website can also improve your SEO success. The more relevant links you have, the more likely it is you'll rank better, which can lead to more traffic and potential leads.
Source: velocitize.com
It drives long-term results.
The best business blogs answer common questions their readers and customers have.
If you consistently create valuable content or articles for your target audience, it'll establish you as an industry leader or authority in their eyes.
Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?
"Establishing authority" is not a vanity metric as concrete as traffic and leads, but it's pretty powerful stuff. You can use it to measure sales enablement Because at the end of the day, that's what many of your blog posts are.
Think about it:
Suppose prospects find answers to their everyday questions via blog posts written by people at your company. In that case, they're much more likely to come into the sales funnel trusting what you have to say because you've helped them in the past even before they were interested in purchasing anything from you.
Prospects that have been reading your blog posts will typically enter the sales funnel with more knowledge of your products and services, your place in the market, and your industry. That makes for a far more productive sales conversation than one held between two relative strangers.
Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these articles help move the sales process along faster than if a sales rep had to create the assets from scratch, but they position the salesperson as a helpful resource to their prospect thus helping to build trust.
Source: blog.hubspot.com
Attract New Customers
Whether you're shopping for motorcycle parts or bras, those businesses with consistent and frequent blogging will attract the most attention.
Both update their blogs frequently and provide educational and entertaining content that fuels a searcher's needs.
How do you do research online before buying a product or service?
You probably use Google or other search engines to research just about every purchase or buying decision, whether big or small.
The more expensive the product or service, the more research is likely conducted.
You'd likely check out every review or news bits available before spending $40,000 on a Ducati V4R, but maybe about five minutes for a pair of $15 Ducati socks.
Finding informative, engaging blog content on the subject can help sway your opinion and ultimately become a factor in your purchase.
While creating a blog strategy may take some time out of your day, it's going to be worth it.
An educational blog allows your potential customers to research a solution on their own time and contact you when they're ready to purchase.
Here are a few examples:
A pest control company can provide information about local pests and the DIY solutions for battling these pests while keeping safety from chemicals in mind.
An apparel company can post weekly or monthly style predictions and outfit tips per season.
A tax consultant's business could benefit from the expected and considerable upturn in tax-related searches at certain times during the year and provide keyword-optimized tax advice (see the Google Trends screenshot below for the phrase “tax help”).
Remember, it's essential to create blogs with SEO best practices in mind and be relentless about promotion across social news channels and newsletters.
This will ensure that your blog acts as a round-the-clock tool for nurturing customers and potentially bringing in leads.
Make sure every blog post inspires action of some kind or another, so include CTAs throughout.
Depending on your business, you might want people to read another related piece of content, fill out a form to get a quote, call you to set up a consultation or click an advertiser's ad to improve ad impressions.
Source: searchenginejournal.com
Conclusion
With all the benefits of content marketing , it's easy to see why is content marketing important for businesses of all sizes.
Not only does content marketing help you boost visibility, but it can also help you build stronger relationships with your leads and customers.
If you really want to see the importance of content marketing in action, it's time to get started.
Work on developing a content marketing strategy that has your target buyers at its core.
Then, you can be on your way to creating valuable content that helps boost conversions and improve customer retention.
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