SEO Trends for 2022

Artificial Intelligence Will Play a Larger Role in SEO

Artificial intelligence (AI) is changing how people interact with online content. Google’s AI algorithm is particularly worth noticing from this time. It will greatly impact SEO in 2022.  Unveiled a few years back, the algorithm — called RankBrain — plays an important role in Google’s ranking factors for search engine results pages (SERPs) results.

The BIG question is - how do you optimize your SEO for RankBrain? While the search engine giant won’t share details, experts believe that user experience signals are the primary determinant. These could include factors from click-through rate to time spent on page. You need to captivate and engage readers with useful, well-organized content.

Mobile-Friendliness Will Greatly Impact Search Rankings

Mobile SEO is the Key. Mobile searches are growing beyond our expectations in comparison to desktop searches. Globally, 68.1% of all website visits in 2020 came from mobile devices, an increase from 63.3% in 2019. Desktops drove 28.9% of visits.

In 2019, Google rolled out mobile-first indexing, implying the search engine looks primarily at the mobile version of a website, deeming this the “primary” version rather than of the desktop version. This change is totally understandable, given that nearly 74% of internet users will access the internet solely via mobile devices by 2025. Survey how effective your mobile site is with Google’s free mobile-friendly test.

To make sure your page is user-friendly, you have to ensure that Google can crawl your URLs, so make sure you don’t have a “disallow directive” in place. Also, beware that Googlebot won’t load content requiring user interactions, like clicking or swiping. Finally, ensure you use the same meta robots tags on the desktop and mobile sites.

Focus On Passage Indexing

Since 87% of users use the internet on mobile phones, a responsive website is predicted to host more visitors, hence, higher dwell time. Visit the Google Search Console to check your indexing crawler.

Passage indexing is a new feature of Google search results. Where Google extracts the relevant passage from any of the web pages as per the relevancy of the query, even if the page’s overall topic is slightly different. 

Voice  Search Will Impact Search Queries

Thanks to innovations like Siri, Alexa, and Google Assistant, voice search technology has really advanced. As technology has gotten better, it has also gotten more popular. The percentage of households predicted to own a smart speaker by 2022 is 55%.

To improve the user experience with semantics, voice technology is another step in the right way In order to detect the speech and its elements, it uses Natural Language Processing (NLP).

Content That Fulfills the Google EAT Principle Will Rank Higher

Google has reiterated that content quality is critical for ranking success. But just what does “quality” mean to Google? Refer to the EAT principle: expertise, authoritativeness, and trustworthiness. These factors help determine if a webpage has useful quality content. This principle is especially relevant in business niches that fall under the “your money, your life” (YMYL) label, such as health care and finance.

There are a few ways you can ensure quality content. First, create buyer personas, which let you understand what kind of content your clients value. Second, conduct search intent research, which helps you map out the consumer journey. Third, use this information to create content that fits the format that your users prefer.

Create Quality Content

I’ll try to explain it with an example, assume you’re a content consumer. You wish to start your own business and you’re determined. The stress of not being able to pay your mortgages bothers you. 

Google has repeated that content quality is crucial for ranking accomplishment. But what does “quality” mean to Google? Imply to the EAT principle: Expertise, Authoritativeness, and Trustworthiness. These components help deduce if a website landing page has valuable quality content on it. This principle is particularly applicable in business niches that fall under the “your money, your life” (YMYL) label, such as finance and health care.

Long-Form Content Will Help Improve SERPs. According to our State of Content Marketing Report, long reads of 3,000-plus words get three times more traffic and four times more shares. They also achieve 3.5 times more backlinks than articles of the average length of 901 to 1,200 words. Start focusing on long-form content to achieve higher search rankings. That said, your content must maintain quality. The aim is to provide users with shareable information that keeps them engaged.

Images for Google Lens

10.1% of traffic is derived from Google images. With increasing camera qualities, people prefer scanning objects from Google Lens to know their peculiarities.

People will be able to use photos to buy goods, get facts, and more in the future. Since Google has long concentrated on adequate image labeling and optimization, it’s reasonable why this is part of their long-term trend.

Besides aesthetics, images serve as a great tool for convincing users about the appearance and quality of a product in a matter of seconds. For instance, if a customer finds the product of his choice by Google Images, he can be redirected to Amazon to instantly shop for it.

It is advisable to modify alt text with relevant keywords, deploy infographics and watermarks to increase the chances of creating a lively marketing funnel.

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When you think about content, you probably think of websites, blogs, and social media postings. YouTube might not come to mind. But YouTube can help your Search Engine Optimization efforts and make your business more visible to a larger audience.